The subject of Internet celebrities has come up in several of my latest discussions. Maybe it’s because we’re seeing more and more of these people rising up without the traditional media support or maybe it’s just timing. Either way, it’s obvious that traditional media is changing. Even social media is changing as it matures into a much more obvious choice for socializing.
Not to be confused with the infamous Matt, co-founder of Wordpress, Where the Hell is Matt? has carved his niche in travel, video and dominating the search engines for the keyword Matt. He’s sponsored by Stride gum.
His videos have also been downloaded million and millions of times. Who’s gonna argue with that kind of media attention?
