We’ve previously discussed the importance of companies using current events for marketing purposes.
The band Wilco has done an excellent job engaging their targeted audience by offering a free song download with the promise of voting. It’s actually quite brilliant. If you’re new to their music and enjoy the single you’ll likely go purchase a full-length album.
This is a great example of using current events to promote your brand. It doesn’t matter what you believe or which candidate you prefer. The Women’s Entertainment Network isn’t taking a position here, but they’re using the election to promote their brand and unite their viewers on the importance of voting. It doesn’t hurt that they’re building incoming links to their site as well.
I took a screenshot to archive the page, should they decide to take it down after the election. You can click on the image to visit their page and grad a badge for your site.
