Using a blog can also bring about information on new products, ideas of new products that could be released, share pictures or videos or processes (non-private) that viewers would be interested in. In the end, there are hundreds of reasons to build a business blog. There are thousands of ways to implement the messages and media around each post.
Here’s an example of a typical corporate home page. It looks good and references many offerings throughout the site. But you’ll notice the content is pretty light and could take advantage of additional content. This is where a business blog comes in to play; to promote their main product , church chairs, and gives so many opportunities to add in text content, audio and video content and branch out into social media as well.
Another accomplishment includes raising money and awareness for causes like building a school in Tanzania; where over $10,000 was raised in just 48 hours.
Not to be confused with the infamous Matt, co-founder of Wordpress, Where the Hell is Matt? has carved his niche in travel, video and dominating the search engines for the keyword Matt. He’s sponsored by Stride gum.
His videos have also been downloaded million and millions of times. Who’s gonna argue with that kind of media attention?
Last week, on the social networking system called Twitter, I saw something interesting happen. I’ve seen this before, but it happened at the right moment. A mutual connection on Twitter, Mari Smith, needed some business cards. Mari couldn’t get a hold of her normal printer, so she put out a message on Twitter for recommendations. Laura Beulke turned out to be one of the people recommended. Laura is a Twitter user also, and told Mari that should could help her get new cards in a snap.
The two were able to create a win/win situation. Mari got her cards fast and Laura got a new customer. But what I don’t think Laura was anticipating, was the amount of people who would become customers on Mari’s recommendation. Mari carries a lot of weight with her network, and when she says something is worth trying, people take action. Laura saw an increase in new customers from this one interaction. Her time cultivating was low, and the return was high.
As you can see, connecting with your customers where their eyes are can be just as critical, if not more, than any paper or web advertising. WordOfMouth2.0. Blogging has the same effect. Whether its a full length post like this or micro-blogging with Twitter, Facebook or dozens of other services. The point is to connect. Help people get what they want, and you’re definitely on your way to getting what you want.
Follow me on Twitter if you would like.
Retweet This Post ]]>The band Wilco has done an excellent job engaging their targeted audience by offering a free song download with the promise of voting. It’s actually quite brilliant. If you’re new to their music and enjoy the single you’ll likely go purchase a full-length album.
I took a screenshot to archive the page, should they decide to take it down after the election. You can click on the image to visit their page and grad a badge for your site.
Comcast has been very smart to use social media services to not only make friends with it’s customers but actually make a difference after doing so.
Customers who can’t seem to get a problem solved or a question answered have been going online and lashing out for years. It’s become so much easier to find people to tell about a bad experience and the younger generation is taking full advantage.
Being aware, at least two guys at Comcast have created Twitter accounts and reached out to their customers complaints. They reach out to customers and solve their problems as quickly as possible. They get raving reviews from customers and it spreads from customer to customer that Comcast Customer Service is available on Twitter.
- @comcastcares - Frank
- @comcastscott - Scott
If you’re not on Twitter, you can sign up for a free account.
If you’re a business experiencing customer backlash, you can consider following Frank and Scott into the online customer service field.
Nice job Comcast.
Retweet This Post ]]>Dinsmore has since found a job and created a business as well as inspired many others to stand out from the crowd while looking for employment. He scored tons of media coverage for being catchy and found his way back to employment.
Think of the media coverage the company that hired him could be getting from this, if properly arranged. Of course, I’m not sure I’d give up my idea to a corporate contract but it’s an idea.
You can use his site to:
- Search for jobs (I’m not sure how extensive this is)
- Network with others in the forum
- Read his blog
It seems Dinsmore has been too busy to keep up with the job search, forum and blog, probably because he’s working again, but maybe he’ll return to his roots eventually.
Lessons he learned and wants you to know:
- Make your t-shirt message short
- Wear it everywhere; all the time
- Get attention by any means possible
- Be creative
Ultimately, a social media mindset; mixed with local News PR and lots of standing around landed Dinsmore his job. But because he was thinking outside the box he continued to get media coverage, add sections to his blog and promote his idea online.
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Judson Laipply has danced his way to the top spots on YouTube with:
- #1 Most Viewed All Time Video
- #1 Top Rated Video
- #3 Most Discussed Video
He’s created a personal brand for life and been featured on TV and all over pop culture including Inside Edition, The Today Show, Good Morning America and Rolling Stone.
Check out the Evolution of Dance website for all the details.
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Follow their progress here.
Thanks to Design Mom for hosting several auctions and listing 300+ auctions for Nie Nie Day to spread the word and raise as much money as possible. I’ll update here when it’s complete and we know how much has been raised. Totals are topping $100,000 so far. Amazing!
This is where blogging becomes more than just a bunch of people talking about opinions and arguing over their views of the world; and into the hearts of people to bridge communities.
Press:
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