Monthly Archives: August 2008

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Nie Nie Day Auctions

A young couple, with four young children, survive a plane crash with third-degree burns on over 50% of their bodies and the blogging community came together to raise money, participate in a balloon launch (a family tradition) and support in any way the extended families who are helping house their children, enrolling them in school and becoming their interim parents.

Follow their progress here.

Thanks to Design Mom for hosting several auctions and listing 300+ auctions for Nie Nie Day to spread the word and raise as much money as possible. I’ll update here when it’s complete and we know how much has been raised. Totals are topping $100,000 so far. Amazing!

This is where blogging becomes more than just a bunch of people talking about opinions and arguing over their views of the world; and into the hearts of people to bridge communities.

Press:

From Boston Fan To Lead Singer On Myspace

You may have heard about Boston, the band, and how they found their new lead singer after losing Brad Delp. It was all by mistake really and never could’ve happened without social media sites such as Myspace.

Tommy DeCarlo, a credit manager at Home Depot in Charlotte, North Carolina recorded a karaoke-style mp3 and uploaded it to his Myspace page as a tribute to Brad Delp. Along came the wife of Boston’s founder, Tom Scholz, who was surfing around Myspace and stumbled onto Tommy’s version of their song. Amazed, he flew Tommy and family up for an audition and resulted in a Delp tribute show and tour invite.

Having rapped the summer tour, Tommy will appear on Boston’s new album due out in early 2009 along with Stryper frontman, Michael Sweet.

Source

Have You Seen Fred?

In my first example, I introduce you to Fred. He’s an Internet celebrity with over 76 million Youtube video views as of the writing of this post. I don’t know anyone who couldn’t find a way to capitalize on 76 million viewers.

I’m not asking that you watch all of his videos, or even finish just one. In fact, I’m warning you that it’s extremely annoying but when I see my older children spend an hour online with Fred after dinner I realize there is power in Fred. A quick Google search of Fred turns up financial stats from Google Finance and then Fred’s Youtube page.

This is the power of social media to capture your audience as an introduction to your company, product, personal blog or brand.

Check out this example of Fred Goes To The Dentist:

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