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Often times, having a business blog is misunderstood. The social understanding that bloggers waste time complaining about things they don’t like and feeling the freedom to voice their opinion. Although, this is true in some cases, there are many business blogs that focus on speaking to their audience about products and services that are relevant.
Using a blog can also bring about information on new products, ideas of new products that could be released, share pictures or videos or processes (non-private) that viewers would be interested in. In the end, there are hundreds of reasons to build a business blog. There are thousands of ways to implement the messages and media around each post.
Here’s an example of a typical corporate home page. It looks good and references many offerings throughout the site. But you’ll notice the content is pretty light and could take advantage of additional content. This is where a business blog comes in to play; to promote their main product , church chairs, and gives so many opportunities to add in text content, audio and video content and branch out into social media as well.